Now you have a shiny new onCourse website, how do your customers find your college and enrol in your classes?
Your customers are trying to find you… unless they know you by name there is a good chance they could pass your website by and end up enrolling with a competitor. Not because they have better, cheaper or closer courses, but just because they were easier to find.
The time of print media as the predominant way to find a business is over. Why look up a clunky phone directory when you can google? (yes, to google is a verb).
