Why you need a website

Depsite how prevalent the internet has become in our daily lives, there are still training providers who don’t think they need a website, or don’t think they should use online enrolment.

Yes you do. Your current business may be served using your existing process, but each year that goes by, your lack or website or online enrolmet your viablity.

Worse, not having a website is becoming a strike against your business for more and more consumers. One source suggests that up to 30% consumers will not consider using a business if it doesn’t have a website.

When everyone else has at least a basic website, your lack of website becomes a viablity.

If you do not want to use an onCourse website, that’s absoultly ok. This is often motivataed by worry about the cost, wthout taking into account the savings you make when you use an integrated system

Integreated websites are great because they reduce you admin and marketing burden to the abosolute minimum. Classes are created in your database and then your website intergration dynamically creates the online page. You don’t need specialised staff to carry this out, further reducting your costs. The processing charges are lower than your staffing costs, and let you put the staff time activities that provide new opportunites.

This is made easier by our template website designs. There are currently six designs for you to choose from, and each design has plenty of scope for further csutomisation. that can be used by clients to geneate a up to date website in very little time. ish does not charge for the use of these templates.

For many buseisnss, adapting a premade solution is the most effecitve option. A few simple changes can get you up and running with a working website is only a few weeks - you can see some great examples of how you can cusomise your website with simple changes to the template.

Integration and Automation make your job easier

Keeping an education website current is a constant challenge. Classes and course will have peaks and declines, and the ability to add new content is an important step in keeping your potential students engaged.

And the the internet dates very quickly. If you don’t have current classes, you could easily be seen as no longer operating. Remember the 30% who won’t use your serivces if you’re not nline? They’re also unlikely to use your services if your information is out of date.

If you don’t have current content on your website you will risk disengaement from users, who may interpret the lack of current class information as a failing or unsucessful provider.

Websites are now the faces of your organisation

Those of us who remember the yellow pages may still believe the the bricks and mortar site, or phone book listing, are the primary means for locating new student. Some providers still produce class catalogues of their courses with the dates printed for each study period.

The reality is that Australians of all ages now use the the internet as their primary means to access informaiton, and your website is now the public face of your organisation. Many older people have engaged online, particularly using mobile technolgies, and that number is only increasing.

The Tech Savvy Senionr program was set up to actively promote digiatl literacy amounts older Australians, as well as the Federal goverment’s plan for better digital lieracty for over 55s.

We don’t need online enrolment

You do. You need online enrolment for more one very important reason - your competitors either have it, or are getting it.

Your ablity to remain competative mean you need to move with the market, and when milliennials are now the largest gneeration and they are <a href”http://www.goldmansachs.com/our-thinking/pages/millennials/”>buying most of their stuff online</a>, you need your product to be avaiable for purchase online, on demand.

And it’s only millenials. Over 80% of those aged 16-44 bought online in the last year, and that’s set to increase.

You need online enrolment even if you don’t intend to have people enrol online, because digital engagement has got the point where not having the ablity to enrol online makes your organisation look outdated or lacking. Your competitors have online enrolment so you need to have it too.

SEO and Passive online marketing

Search Engine Optimisation (SEO) and Marketing via your website are some of the primary means to attract new studnets. If your website isn’t usuable, current, shareable and working hard to represent get you seen on a Google search , then you’ll find it increasliy hard to ‘be seen’ In the current enviroment, this will mean falling student enrolment.

Not having online enrolment will also inhibit your digital marketing - if you don’t allow online enrolment, your will be generating traffic to your website, but loosing them when they relaise their 9 pm read through of your course won’t let them enrol until your office opens at 9 am the next morning. Whether using application or enorlment, you need to provide access to your potiental students to enrol on demand, rather than when you want.