Marketing is so much more than a pretty website. You need to see what courses work and what don’t, and then do something about it. Send SMS and emails crafted to a student’s interests and history, inviting them to re-engage with you. Offer differentiated pricing for every type of student with discounts, promotional codes, early bird discounts, gift certificates and vouchers. onCourse gives you a whole bunch of tools to target each student’s individual needs.