Search Engine Optimisation

Education providers throughout Australia choose onCourse for their SEO. onCourse is a highly customisable student management system, ecommerce platform and marketing software, and is the most comprehensive student management software available today.

onCourse powers short course providers, large enterprise, government and universities, with a pricing plan to suit everyone.
With schema to support Google Rich Results, semantic markup and other techniques built right in, your onCourse Website ensures that Google Search deeply understands your content.
Sitemaps generate automatically, files minified, canonical links direct traffic to preferred pages and short persistent URLs allow you to build up your SEO ranking over time.
With full access to the underlying website templates, you have complete control over customising HTML to align with your SEO strategies.

Custom Fields

Rich Results

Meta Descriptions

URL Architecture

Customisable HTML

CSS & JS Minification

Optimised for search engines

Custom Fields

Collect information from students

Custom fields mean you’ll always get the information you need upfront and never have to go back for more. Get all of your enrolment essentials collected in one registration - from contact information to payment settings, so that when it’s time for finalising an enrolment, nothing important is left out. Fully tailor to suit your needs by creating custom fields to collect different types of information upfront without having to go back to students with additional questions.

Rich Results

Automatic schema.org and microformat generation

onCourse Website fully supports Google Rich Results and automatically produces richer search results and help your organisation stand out in Google search. Increased visibility in search engines means a better click-through rate and better SEO performance for your website.

Meta Descriptions

Display snippets in search results

Visually, the first thing people see in a search result is your meta description. So make it count. Snippets of your course outline are automnatically used as meta descriptions, so results in search engines always contain relevant information for each course. Write an enticing introduction in your course outline and it’s automatically created as metadata. Meta descriptions can help improve your click-through rate from search results - and improved click-through rates mean better SEO for your website.

URL Architecture

Short, clean URLs that don't change

Our URL architecture is clean, reliable, and friendly to search engines. URLs for courses remain the same regardless of how many classes you schedule, so you can grow SEO value from increased page rank over time and inbound links don’t break.

Customisable HTML

Design your website, your way

With completely customisable HTML, you can take control and develop your website your way - the possible designs are virtually limitless. onCourse Website uses clean, semantic HTML that search engines love. And with direct access to your website HTML, you can add customisations to align with your SEO strategy and provide additional content for users.

CSS & JS Minification

Minify stylesheets and scripts automatically

onCourse Website takes care of making sure your stylesheets and scripts are optimised for SEO. Automatic minification of CSS and JavaScript removes unnecessary characters from your code while keeping your original human-readable version intact. Minification helps improve your website page speed which is a critical measure for SEO performance.

Sitemap

Automatically generated sitemaps

We take the hassle out of sitemap creation, so you can get back to your core business. Search engines like Google use sitemaps to more intelligently crawl your site. With an onCourse Sitemap, search engines will know everything about the structure of your site and which pages are most important. onCourse automatically updates your sitemap so search engines always know when its time to visit your website and collect recent updates.

Google Tag Manager

Quickly and easily implement code, without changing your website

onCourse Website integrates with Google Tag Manager, allowing you to track events and run third party scripts without slowing down your website and without needing to change your website code. Track any user event on your website and push them directly to Google Analytics for analysis and gain deep insights to help you improve your SEO. Add external tracking scripts for Facebook, Twitter, LinkedIn or Pinterest to build audiences for remarketing on social media.

SSL/TLS Certificate

Robust web application security built in

The SSL/TLS Certificate is your assurance to customers that their data will stay safe and secure. Get a free SSL/TLS certificate included with your onCourse instance so you can rest assured your web application communications are secure and your customer data protected.

Automatic Updates

Always up-to-date with the latest features

Your IT staff will be thrilled by how easy it is to manage onCourse with automatic updates. We’ll take care of the technology so you can focus on making your business grow. No servers to manage, no updates to install and no headaches for your IT support staff.